Case study 04 / 06
Pólen Skincare
A sun-soaked online store for a botanical skincare brand, built to turn first-time browsers into regulars.
- Industry
- E-commerce
- Year
- 2024
- Timeline
- 9 weeks
- Scope
- E-commerce strategy, UX/UI design, front-end development
Botanicals that actually work.
01
The challenge
Pólen made brilliant products and sold them through a store that felt like a spreadsheet. Shoppers could not tell the serums apart, and too many carts were abandoned at checkout.
02
The approach
We introduced a two-minute skin quiz, ingredient stories in plain language and a lighter checkout with fewer steps. Warm photography and a honey-toned palette gave the brand the glow its products promise.
03
The outcome
Conversion grew by 41 percent in the first quarter, and subscriptions now make up a third of monthly revenue.
Results
- conversion rate
- +41%
- average order value
- +27%
- checkout drop-off
- −52%
Built for the thumb, not just the desktop
Every layout was designed mobile first, then stretched to the big screen, so the experience holds up wherever people find it.
Botanicals that actually work.
E-commerce
A sun-soaked online store for a botanical skincare brand, built to turn first-time browsers into regulars.
+41%
conversion rate
+27%
average order value
Palette
One confident signature color, supported by quiet tints so the content always leads.
Signature
#E2A72E
Deep
#70551E
Soft
#F6E5C0
Mist
#FCF6EA
Next project
Bloom & Bitter
Brand & e-commerce2025
