Case study 05 / 06
Bloom & Bitter
A brand refresh and online bottle shop for Lisbon's loudest little natural wine bar.
- Industry
- Brand & e-commerce
- Year
- 2025
- Timeline
- 7 weeks
- Scope
- Brand refresh, copywriting, UX/UI design, e-commerce build
Wine with nothing to hide.
01
The challenge
Bloom & Bitter had cult status in the neighborhood but no way to sell bottles online, and their website was a single page with last year's menu.
02
The approach
We kept the bar's irreverent voice, built a bottle shop with tasting notes written by the staff and added a wine club that ships a surprise box every month. The design stays minimal so the labels, and the jokes, can shine.
03
The outcome
Online orders now fill the quiet weekdays, and the wine club waitlist had to open twice in its first season.
Results
- online bottle orders
- +62%
- wine club members in 90 days
- 1,900
- weekday revenue
- 2×
Built for the thumb, not just the desktop
Every layout was designed mobile first, then stretched to the big screen, so the experience holds up wherever people find it.
Wine with nothing to hide.
Brand & e-commerce
A brand refresh and online bottle shop for Lisbon's loudest little natural wine bar.
+62%
online bottle orders
1,900
wine club members in 90 days
Palette
One confident signature color, supported by quiet tints so the content always leads.
Signature
#8E1F3A
Deep
#4A1723
Soft
#DDBCC4
Mist
#F4E9EB
Next project
Halden Energy
Startup website2024
