Case study 06 / 06
Halden Energy
A clear, confident website that turned a Norwegian wind energy startup's jargon into plain talk.
- Industry
- Startup website
- Year
- 2024
- Timeline
- 6 weeks
- Scope
- Messaging, UX/UI design, illustration, Webflow development
Wind power, plainly priced.
01
The challenge
Halden sells renewable energy contracts to mid-sized businesses, but their website spoke fluent engineer. Visitors left long before they understood what Halden actually offers.
02
The approach
We rewrote every page around the buyer's real questions, built an instant savings calculator and used bright, wintry colors to make clean energy feel optimistic instead of technical.
03
The outcome
Demo requests tripled in the first two months, while the cost of each new lead almost halved.
Results
- demo requests
- +212%
- cost per lead
- −46%
- from kickoff to launch
- 6 weeks
Built for the thumb, not just the desktop
Every layout was designed mobile first, then stretched to the big screen, so the experience holds up wherever people find it.
Wind power, plainly priced.
Startup website
A clear, confident website that turned a Norwegian wind energy startup's jargon into plain talk.
+212%
demo requests
−46%
cost per lead
Palette
One confident signature color, supported by quiet tints so the content always leads.
Signature
#1F6FD1
Deep
#183B67
Soft
#BCD4F1
Mist
#E9F1FA
Nico is the rare designer who cares about conversion as much as craft. The new site paid for itself in its very first month.
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